Virtual Showroom

What Are 3D Digital Showrooms?

With digital showroom software, you can create a virtual space to view and interact with 3D product models. In it, consumers get the comprehensive experience to make decision to purchase. Thus, you increase customer engagement by offering them convenient service and comprehensive information about the characteristics and properties of products.

Usually, online showrooms imitate the company’s physical outlets or are built on the basis of modern retail trends. This ensures consistency of marketing and communication policies, improving brand reputation. But there are also alternative approaches. Digital showrooms can transport users to fantasy-styled environments, such as outer space, the Middle Ages, or the world of video games. Some of them allow you to interact with products in fundamentally new ways unavailable in our reality, such as changing colors and patterns of clothes on the go, arranging equipment stress tests, or examining gadgets from the inside without losing the warranty.

Access to 3D digital showrooms is provided through simple, inexpensive equipment available to everyone. It can be smartphones, tablets, laptops, or computers with traditional screens or VR headsets. The most convenient way to use the showroom interface is through a separate application, but you can also open it in browsers if necessary.

Applications of 3D Digital Showrooms

Virtual fashion showrooms are the most popular and fastest-growing application of the new technology. Various applications allow you to view all possible options for clothing from new collections and even try them on, creating fashionable outfits in seconds without leaving your home. But in reality, online virtual showrooms have much greater potential. They will be useful in the following industries:

• Furniture and appliance retail. After carefully examining the product in the showroom, the 3D model can be applied to the camera image to see how the item will look in the interior of your home or office.
• Real estate. 360 virtual tour services boost real estate sales, increasing the demand. Instead of exhausting trips, the client can inspect each lot from the company’s portfolio in a few minutes and even review options for changing the interior. This opens up unique opportunities for real estate investment on an international level.
• Automotive industry. Instead of large-scale showrooms with many staff members and excessive maintenance costs, dealers can use 3D virtual showrooms. In this space, customers can see cars in different environments, such as in the city, in a garage, outdoors, etc. It enables them to compare models, colors, equipment, and modifications, making a smart, informed choice.
• Corporate showrooms. Businesses can use virtual spaces to show off their products to prospective clients and business partners. Virtual spaces offer a professional platform for product launches, demos, and interactive presentations, enabling companies to participate in international exhibitions, trade shows, and other events without extra costs.
• Art galleries and museums. It is a sphere where high technologies are combined with unlimited creative potential. 3D digital showrooms provide a unique opportunity for artists, curators, and institutions to host virtual galleries. These online spaces allow visitors to explore art pieces in high resolution, view exhibitions, and even make purchases.

Advantages of 3D Digital Showrooms

Today’s virtual reality showrooms have several defining characteristics that make them convenient and functional. They feature immersive product exploration with interactive elements, from clickable product displays to integrated videos and animations. Most of them also use the same solutions as 3D walkthrough services — the user has complete freedom of action and can choose any product at any time, rather than follow a predefined path. Moreover, digital showrooms can be seamlessly connected to retail or e-commerce software to transform the virtual actions of visitors into real purchases and financial transactions.

This integrated approach provides the following benefits:

• Enhanced customer experience. Customers can browse more products, compare different options, and make purchases without leaving their comfort zone and making extra efforts. This increases engagement and boosts conversion rates.
• Global reach. VR digital showrooms exist outside of physical space, so it doesn’t matter what country visitors are coming from. Moreover, it is much easier to localize such software than to open additional outlets and train staff.
• Cost efficiency and sustainability. Unlike physical showrooms, digital ones eliminate the costs associated with renting, maintaining, and staffing physical spaces and reduce the need for physical resources and transportation. This translates into a higher return on investment and cutting down on travel and material costs, enhancing financial results and brand reputation.
• Maximum accessibility. Digital showrooms are available around the clock, offering customers the flexibility to explore and shop at their convenience. This is useful for customers and staff, as both parties can follow their usual time zones and daily routines.
• Customizable user experience. Digital showroom software can be customized in ways unavailable to physical outlets. They can transcend reality, fashion, and standards to deliver a genuinely unmatched consumer experience. The work on their customization can go on in parallel with the store’s operation — you don’t have to close it to change the showroom design.

Why Choose Our 3D Digital Showroom Services?

At 100 CGI Studio, we work with innovative projects like AR/VR virtual showrooms. There are no limits for us — our specialists are ready to implement creative ideas of any complexity. However, we are always ready to share our expertise with clients and advise on the best ways to solve a problem. Our extensive experience in developing VR showrooms for the fashion industry, e-commerce, automotive dealerships, and other industries allows you to choose the best solutions based on the current market state and the characteristics of your target audience.

Our advantages include:

1. End-to-End Service. We will help you decide on the style and functionality, select the best solutions for the frontend and backend, and find the perfect hosting and providers of key digital services. Moreover, our support service is still available for your requests even when the project is completed.
2. Flexible customization. The business environment is fickle, forcing companies to accommodate new realities. Therefore, each of our products has a long life cycle, designed for regular updates — in terms of design, features, user interface, and communications.
3. Different businesses, different scales. We work with projects of any scale. We develop online virtual showrooms, adhering to the budgetary limits set by the client and guaranteeing the timely fulfillment of the tasks.

Interested in Our 3D Virtual Showrooms? Contact Us

Digital showrooms are the future of e-commerce in all its forms, from selling groceries and cookware to selling cars and investing in real estate. At 100 CGI Studio, we believe this technology can drastically enhance consumer experience and unlock unique business prospects. Therefore, we are constantly improving the technical base and developing new creative solutions. We are ready to help you transform your digital presence with perfect virtual showrooms that drive engagement and increase conversions.