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3D Virtual Showroom

A virtual showroom is a branded 3D space your customers walk through in a browser, the same idea Amazon is testing with Amazon Beyond for LEGO, Samsung and Star Wars. We build bespoke ones on Babylon.js: a storefront you own and shape around your brand, not a rented template. No headset, no app, just a link. Call it a virtual showroom, an online showroom or a digital showroom; the job is the same, a place your buyers can walk, not scroll.

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Bespoke Virtual Storefronts, the Amazon Beyond Category

Amazon, Walmart and Shopify are all building 3D virtual stores. Amazon Beyond alone runs more than ten, for brands like LEGO, Samsung and Star Wars. So the category is real, and the big players have proved the demand. The room left for everyone else is to do it with character. We build bespoke virtual storefronts on Babylon.js, a branded space designed around how your customer should discover your products, rather than a template dropped over a catalogue. It runs in any browser, on a phone or a laptop, with no headset and no download. You commission the build and you own it, rather than renting a slot on someone else's platform. The space can be a digital twin of a showroom you already run, or a flagship that could never exist physically; the browser does not care which.

The category: proved by the biggest names in retail

What is a virtual showroom or storefront?

It is a branded 3D space your customers explore in a browser. Instead of a grid of photos, a shopper moves through a designed environment and interacts with products. We build bespoke versions rather than template ones.

The big players already validated this

Virtual storefronts stopped being a concept the moment Amazon, Walmart and Shopify started shipping them. Amazon Beyond runs more than ten 3D stores, for brands including LEGO, Samsung, Star Wars and Nespresso. Walmart has Realm. Shopify partnered with Roblox. When that many incumbents invest in the same idea at once, the demand question is answered.

The room left to compete on is character. A virtual storefront works when it is a branded place worth exploring, designed around your products and your story, rather than a generic template. That is the kind we build, and it is where a focused brand can stand out instead of blending into a one-size-fits-all rollout.

Is an online showroom the same as a virtual showroom?

Yes. Online showroom, virtual showroom and virtual storefront describe the same product from different angles, and digital showroom often means a digital twin of a physical space. Whatever you call it, the test is the same: a branded 3D space in a browser that your buyers can walk through.

If you are still working out the terms, our explainer on what a virtual showroom is covers the basics.

For the full picture of the category (what an online showroom is, platform versus custom build, and what each route costs) see our online showroom guide.

The tech: why we build on Babylon.js

What do you build it with?

Our own stack on Babylon.js, the open-source WebGL and WebGPU engine that powers real-time 3D in the browser. It is the same class of technology behind the best web 3D experiences, and it runs on any modern browser, desktop or mobile, without a plugin or an app.

Optimised assets: products are delivered as glTF/GLB, compressed and level-of-detail managed, so the space loads fast even on mobile data.
Bespoke, not boxed: because we build the stack rather than rent a platform, the environment is shaped around your brand, not squeezed into a template.

Do customers need a VR headset?

No. A customer opens your storefront from a link in a normal browser, on a phone or a laptop. No install, no friction. VR is possible, but the point is reach, and reach lives on the phone in someone's hand.

This pairs naturally with our other immersive work: a 360 virtual tour for a built or unbuilt space, and virtual culture experiences for museums and galleries.

The model: you own it, you do not rent it

How much does a virtual showroom cost?

The pricing tells you what kind of thing you are buying. SaaS virtual-store platforms charge a monthly subscription for a template. We price per project instead. A bespoke build starts from around £20,000 depending on the size of the space and the level of interaction, plus a monthly fee that covers traffic and hosting. You own the build outright.

Why bespoke instead of a SaaS platform like Zolak or Tailoor?

SaaS platforms are quick and cheap, and for some brands that is the right call. The trade-off is that you get a template everyone else uses, and you stop having it the day you stop paying. A bespoke build on Babylon.js is a branded world you own. Different budgets, different outcomes.

Bespoke suits a brand that wants a storefront as a real marketing asset, designed once and owned, rather than a disposable template. It is the same logic we apply across our work: own the thing that represents you, do not rent it. For the full picture of how we scope and run projects, see how we work.

Where we are, honestly

Is this a proven service or something new?

Honestly, both. We would rather be straight with you than oversell. The virtual storefront category is proven by Amazon, Walmart and Shopify. Our bespoke version is an emerging service we are actively building: we have produced several demo storefronts and a virtual furniture showroom.

Can it connect to my Shopify or checkout?

Live e-commerce integration, such as pulling real-time pricing and add-to-cart from inside the 3D space, is in active development now. Today the storefront drives discovery and routes shoppers to your existing checkout. We will tell you what is ready now and what is on the roadmap.

What that means for you is opportunity and honesty in the same breath. Almost nobody in your sector has a genuine bespoke 3D storefront yet, so being early is cheap and visible, and this is the moment to do it. If you want to explore one, start with the angles that fit your business: a virtual furniture showroom, a virtual showroom for retailers, or simply how to build a virtual showroom. Then start a conversation on our contact page.

Updated 6 November 2026