Project
Virtual Solutions
Virtual Showroom
A virtual showroom is a branded 3D space your customers walk through in a browser, the same idea Amazon is testing with Amazon Beyond for LEGO, Samsung and Star Wars. We build bespoke ones on Babylon.js: a storefront you own and shape around your brand, not a rented template. No headset, no app, just a link. Call it a virtual showroom, an online showroom or a digital showroom; the job is the same, a place your buyers can walk, not scroll.
Overview
Bespoke Virtual Storefronts, the Amazon Beyond Category
Amazon, Walmart and Shopify are all building 3D virtual stores. Amazon Beyond alone runs more than ten, for brands like LEGO, Samsung and Star Wars. So the category is real, and the big players have proved the demand. The room left for everyone else is to do it with character. We build bespoke virtual storefronts on Babylon.js, a branded space designed around how your customer should discover your products, rather than a template dropped over a catalogue. It runs in any browser, on a phone or a laptop, with no headset and no download. You commission the build and you own it, rather than renting a slot on someone else's platform. The space can be a digital twin of a showroom you already run, or a flagship that could never exist physically; the browser does not care which.
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- The category: proved by the biggest names in retail
- The tech: why we build on Babylon.js
- The model: you own it, you do not rent it
- Where we are, honestly
The big players already validated this
Virtual storefronts stopped being a concept the moment Amazon, Walmart and Shopify started shipping them. Amazon Beyond runs more than ten 3D stores, for brands including LEGO, Samsung, Star Wars and Nespresso. Walmart has Realm. Shopify partnered with Roblox. When that many incumbents invest in the same idea at once, the demand question is answered.
The room left to compete on is character. A virtual storefront works when it is a branded place worth exploring, designed around your products and your story, rather than a generic template. That is the kind we build, and it is where a focused brand can stand out instead of blending into a one-size-fits-all rollout.
If you are still working out the terms, our explainers on what a virtual showroom is, what a virtual storefront is and what a virtual store is cover the basics, and how a private virtual showroom can earn its keep covers the business case.
For the full picture of the category (what an online showroom is, platform versus custom build, and what each route costs) see our online showroom guide.
FAQ
It is a branded 3D space your customers explore in a browser, the same idea behind Amazon Beyond, where brands like LEGO and Samsung have 3D stores. Instead of a grid of photos, a shopper moves through a designed environment and interacts with products. We build bespoke versions rather than template ones.
Ready to get started?
Talk through your virtual showroom project on WhatsApp, or see exactly what it costs.
Further reading
Online Showroom: What It Is, Platform vs Custom Build, and Costs
What an online showroom is, what it changes for a brand, when to rent a SaaS platform versus commission a custom build you own, and what each route costs.
Read the guideWhat a Virtual Showroom Is: CGI-Built vs Platform-Hosted
A virtual showroom is a branded 3D space customers explore in a browser. How it differs from a virtual tour, and why CGI-built beats a SaaS template.
Read the guideThe Virtual Furniture Showroom, and What It Is Really For
A virtual furniture showroom is a branded 3D space buyers explore in a browser. What it costs, how it is built on Babylon.js, and the job it actually does.
Read the guideA 3D Virtual Showroom for Retailers: When It Pays, When It Does Not
The conversion case for a 3D virtual showroom in retail, which products suit it, what it costs, and the honest limits, from a studio that builds them.
Read the guideHow to Build a Virtual Showroom: The Real Production Steps
How a virtual showroom is actually built, from 3D assets to a browser-ready space on Babylon.js, and how to decide between a DIY tool and a commissioned build.
Read the guide5 Ways to Earn Money with Your Private Virtual Showroom
Introduction: A virtual showroom is an immersive online space that allows customers to explore products or services in an interactive,
Read the guide