Project
Exterior · London, UK
Mount Anvil, London: 7 exterior views in 21 days
One model dressed twice: street-level frames for the planning committee, skyline context for off-plan buyers.
Overview
The Brief
A planning set and a marketing set are usually commissioned twice and paid for twice, which is waste: the model is the same and only the dressing changes. We built the scheme once in 3ds Max and Corona, matched the brickwork and the way London light sits on glass, then framed seven views for their two audiences. That is architectural visualization doing two jobs on one budget.
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The craft
The committee and the buyer want different frames
A planning committee argues at street level: what the scheme does to the pavement, to daylight, to the neighbours. A buyer wants the skyline and the view out of the window. Where a protected vista is involved some frames become verified views with surveyed camera positions, which is a different discipline from a hero image. Planning both sets off one model is what keeps 21 days from turning into forty.
4
Renders Delivered
21
Days Turnaround
3
Revision Rounds
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