Zoom London: The Office of Tomorrow, Today

Unispace came to us with a brief most fit-out pitches would struggle with: sell Zoom on a 20,000 square foot London experience centre that did not exist yet. The Zoom Engagement Hub was never meant to read as an ordinary office. It was a statement about hybrid work, and two spaces carried it, the Lens Wall and the Discovery Showcase, both of which live or die on how light and digital screens are handled.

That is exactly the kind of job office fit-out CGI exists for. We built the scheme in 3ds Max and lit it in Corona Renderer, paying particular attention to the colour temperature where the architectural lighting met the glow of the screens, the detail that makes a space like this feel real rather than rendered. We ran it the way we run every pitch: a tight loop of camera, materials and lighting, 15 high-resolution frames across 3 revision rounds, faithful to the design Unispace and Zoom had set rather than our own interpretation of it.

The work was delivered in 21 days, and the feedback came back on the thing that matters most: the team was really happy with how the lighting turned out, especially the boardroom shots, and said it looked exactly like what they had envisioned. When a render lands the lighting and the materials, the client stops judging the picture and starts believing the building. That is how office CGI wins a pitch, and getting a brand-led space exactly right is the discipline behind workplace branding in CGI.

How many renders does an office fit-out pitch need?

Enough to walk the client through the story of the space, and no more: for the Zoom experience centre, Unispace took 12 views of a 20,000 square foot scheme into the pitch, delivered in 21 days, and won the tender. The working rule across fit-out pitches is one hero view per zone the client actually cares about (arrival, work floor, the signature space), which beats twenty near-duplicates of the same angle. A render that does not advance the story costs money and dilutes the deck.