Modern luxury living room with curved beige chairs, fireplace, built-in shelving, brass chandelier, and herringbone wood flooring.

Interior · London, UK

Mayfair apartment, London: 3D virtual tour and 18 stills

Built with JPW.London from the design drawings: 114 camera positions a buyer can walk through, plus stills for the brochure.

Open the 3D Tour

Overview

The Brief

JPW.London needed to sell a Mayfair flat that did not exist yet in finished form. We built the interiors in 3ds Max and V-Ray from the design drawings and turned them into a 360 virtual tour of 114 camera positions, so an agent sends a link instead of arranging a viewing. The same model doubled as a design check: the architects reviewed materials and sightlines before anything went to order.

Software

3ds Max, V-Ray

Year

2023

Timeline

8 weeks

Modern luxury living room with white sectional sofa, brass pendant light, framed artwork, piano, and herringbone flooring in neutral tones.

Modern living room with cream sofa, bronze accent chair, piano, large windows with gray curtains, herringbone flooring, and contemporary chandelier.

Modern open-plan kitchen and dining room with white cabinetry, round marble table, upholstered chairs, herringbone flooring, and brass pendant light fixture.

Modern dining room with round marble table, four upholstered chairs, pendant light, potted plants, and landscape artwork on white paneled walls.

Modern living room with curved cream furniture, round white table, herringbone flooring, ornate ceiling medallion, and floor-to-ceiling windows with gray curtains.

Modern living room with white walls, black TV, marble coffee table, cream armchair, herringbone flooring, and contemporary lighting fixtures.

Modern luxury apartment interior with white walls, herringbone flooring, dining area with round table, pendant lighting, and floor-to-ceiling windows with sheer curtains.

Modern living room with marble coffee table, stacked books, black candelabra with white candles, cream upholstered sofa, and minimalist home decor.

Modern entryway with white walls, round gold mirror, white console table with black pendant lamps, upholstered chair, potted plant, and dark wooden doors.

01 / 10

The craft

Why 114 camera positions and not 40

A standard three-bed tour works at 40 to 50 positions. At the luxury end that is not enough: a buyer stops in the dressing room, at the view from the bath, at the corner of the kitchen, and the room has to hold up from each of them. We shot 114 positions over 56 days alongside 18 stills, the density a flat at this price justifies. The stills came off the same model, on the pipeline we run for architectural visualization.

Stills Delivered

114

Camera Positions

Days Turnaround

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