Project

Interior renders turned into vertical video with synthetic hosts and narration in several languages, for buyers deciding off-plan.
The buyers are global, high net worth and deciding off-plan, so a static gallery was never going to carry the sale. We modelled and lit the interiors properly first, then fed them into an AI video pipeline: vertical cuts made for a phone rather than a boardroom screen, synthetic hosts delivering the walkthrough, narration scripted into the loop for several languages. Underneath it all is ordinary architectural visualization.


AI video is genuinely good at marketing: mood, reach, getting a buyer inside a space in five languages without a crew or a travel budget. It is not good at the accurate, as-designed render a fit-out is signed off against, and pretending one tool does both is how studios ship confident nonsense. One limit we say out loud: the avatars hold up in short scripted tours, not yet in a live unscripted conversation with a buyer.
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