Project
Office · London, UK
Clerkenwell Offices: Workspaces Worth the Commute
Overview
The Brief
The commercial real estate market in London is fiercely competitive. Static 2D floor plans often fail to convey the atmosphere of a modern hybrid workspace. For this project in Clerkenwell, we needed to go beyond traditional rendering. The goal was to build a comprehensive 'Virtual House' tour that served two purposes: validating the architectural design for the build team and providing a persuasive, emotive tool for the leasing agents to secure tenants off-plan.
16,500sq ft
Total Area
17
Renders Delivered
28
Days Turnaround
122
Camera Spots
The brief
A virtual house that validated the design and sold the space
For this Clerkenwell coworking scheme, flat 2D plans were never going to convey the atmosphere of a hybrid workspace. We built a full virtual house tour that did two jobs at once: validate the architectural design for the build team, with 0 design conflicts found, and market the space to prospective tenants across 8 unique zones.
Built in 3ds Max and V-Ray over 4 weeks and checked against a Matterport capture of the shell, the tour runs on any device and reads exactly like the final build. Sending a link replaced the site visit for early-stage tenant interest.
It pairs our office 3D visualization with a CGI CGI virtual tour; the difference between a built tour like this and a scan is covered in CGI virtual tour vs Matterport.
How many office suites can one 360 tour cover?
All of them in one model, if the tour is built rather than scanned: this Clerkenwell scheme for Thirdway covered 16,500 square feet with 122 camera positions in 28 days, spanning the suites and the shared spaces in a single navigation. One tour per suite is scan logic; a CGI build lets a prospect compare suites inside one visit, which is how a coworking decision actually happens.
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From Blueprint to Browser
Technical Workflow
Our production pipeline combines architectural precision with cinematic artistry. We use a linear workflow that ensures color accuracy and consistent lighting across all panorama points, ensuring the virtual tour feels like a cohesive journey rather than disjointed images.
- Data Acquisition
- 3D Modeling
- Look Development
- Integration
The foundation of any photorealistic digital twin is accurate data. We gathered CAD plans, furniture schedules, and mood boards from Thirdway. Crucially, we conducted a physical site visit to capture a Matterport scan. This gave us a reference for the structural shell, window positions, and natural light ingress, ensuring our 3D model aligned perfectly with the physical reality of the building.