360 Virtual Tours
A CGI 360 virtual tour lets someone walk through a space that does not exist yet, in a browser, on any device. Not a Mat...
Clerkenwell Offices: Workspaces Worth the Commute
Clerkenwell Co-Working Space
We partnered with Thirdway to transform a bare commercial shell into a vibrant, fully navigable virtual environment. By integrating site-scanned data with high-fidelity CGI, we enabled potential tenants to experience the proposed fit-out, reducing leasing friction and design uncertainty.
Software
3ds Max, V-Ray, Matterport, Adobe Photoshop
Year
2021
Location
London, UK
Timeline
4 weeks
Office Walkthrough
Explore the modern office space
About This Project
Project Overview
The commercial real estate market in London is fiercely competitive. Static 2D floor plans often fail to convey the atmosphere of a modern hybrid workspace. For this project in Clerkenwell, we needed to go beyond traditional rendering. The goal was to build a comprehensive 'Virtual House' tour that served two purposes: validating the architectural design for the build team and providing a persuasive, emotive tool for the leasing agents to secure tenants off-plan.
The brief
A virtual house that validated the design and sold the space
For this Clerkenwell coworking scheme, flat 2D plans were never going to convey the atmosphere of a hybrid workspace. We built a comprehensive virtual house tour that did two jobs at once: validate the architectural design for the build team, with 0 design conflicts found, and market the space to prospective tenants across 8 unique zones.
Built in 3ds Max and V-Ray over 4 weeks and checked against a Matterport capture of the shell, the tour runs on any device and reads exactly like the final build. Sending a link replaced the site visit for early-stage tenant interest.
It pairs our office 3D visualization with a CGI 360 virtual tour; the difference between a built tour like this and a scan is covered in CGI virtual tour vs Matterport.
Project Gallery
Explore the visual details of this project
Key Metrics
Project Results
4
Weeks Production
100%
Device Compatible
8+
Unique Zones
0
Design Conflicts
"The virtual tour is a game-changer for our leasing strategy. It looks exactly like the final build. Being able to send a link to prospective tenants allows us to qualify leads faster and close deals without needing multiple physical site visits."
From Blueprint to Browser
Technical Workflow
Our production pipeline combines architectural precision with cinematic artistry. We use a linear workflow that ensures color accuracy and consistent lighting across all panorama points, ensuring the virtual tour feels like a cohesive journey rather than disjointed images.
- Data Acquisition
- 3D Modeling
- Look Development
- Integration
The foundation of any photorealistic digital twin is accurate data. We gathered CAD plans, furniture schedules, and mood boards from Thirdway. Crucially, we conducted a physical site visit to capture a Matterport scan. This gave us a reference for the structural shell, window positions, and natural light ingress, ensuring our 3D model aligned perfectly with the physical reality of the building.
Frequently Asked Questions
We chose V-Ray for this project to prioritize visual fidelity. While real-time engines are faster, V-Ray's ray-tracing capabilities allow for superior calculation of complex light bounces and soft shadows, which is critical when selling high-end interior design concepts.
A Matterport scan provides a point-cloud reference of the 'as-is' condition. It allows our 3D artists to overlay the proposed design onto the existing structure with millimeter precision, ensuring that the virtual tour accurately reflects the physical constraints.
Absolutely. Virtual tours pre-qualify leads by allowing them to explore the layout remotely. This filters out unsuitable prospects and engages serious tenants who can visualize their workforce in the space, shortening the sales cycle significantly.
A 360 video is a passive experience where the user watches a recorded path. A 3D virtual tour is fully interactive, giving the user agency to click, look around, and navigate to different rooms at their own pace, mimicking a physical walkthrough.
For a standard office floor plate like this Clerkenwell project, the timeline is typically 3 to 4 weeks. This includes modeling, texturing, rendering, and the final web integration, provided that the design brief and CAD files are finalized.
Yes, our web-based tours are fully responsive. They work on desktops and mobiles for quick viewing but also support VR mode. Users with headsets like the Meta Quest can step inside the environment for a fully immersive, stereoscopic experience.
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