Modern open-plan apartment with kitchen, living area, marble accent wall, gray modular seating, and large windows with grid pattern shutters.

Interior · Ljustero, Sweden

Ljustero, Sweden: 87-point tour of an unbuilt house

Off-plan marketing in the Stockholm archipelago: a house you can walk through, with the pine forest doing the staging.

Overview

The Brief

Selling off-plan runs on trust, and a floor plan builds none of it. The interiors here are deliberately spare, greys and blacks set against the forest, so the whole emotional argument rests on how the light from outside lands inside. We built it in 3ds Max and V-Ray and published it as a 360 virtual tour that runs in a browser.

Software

3ds Max, V-Ray, HTML5

Year

2019

Timeline

12 days

Modern living room with wooden TV wall, round coffee table, built-in bookshelf, and two people relaxing by large windows overlooking forest.

Modern office interior with two professionals collaborating at a round desk, featuring wooden bookshelves, floor-to-ceiling windows, and marble accent wall.

Modern bedroom with couple on terracotta bed, wooden accents, floor-to-ceiling windows overlooking city buildings, abstract wall art, and natural sunlight.

Modern apartment interior with open-plan kitchen and dining area, two people, floor-to-ceiling windows with horizontal blinds, wooden herringbone flooring, and contemporary furnishings.

Modern bedroom with couple on red bed, wooden accent wall, black marble art, floor-to-ceiling windows, and contemporary furnishings.

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The craft

The fastest tour brief there is

A single unbuilt house is the quickest kind of tour to build. The model doubles as the render set, and the archipelago does the staging a city project would need props for, so 12 days covered 87 positions and twelve stills. What stretches a schedule is floor area and the density of detail inside it, not the idea itself, which is worth knowing before asking what a tour costs.

Camera Positions

Renders Delivered

Days Turnaround

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