Grosvenor Place: Belgravia's Crown Jewel

The starting point was survey, not guesswork. We captured the existing site with laser scanning and Matterport, then checked the model against it so every cornice, railing and column on the limestone facade landed within 100% of the real measurements.

From there the scene was built in 3ds Max, lit and rendered in V-Ray at 8K, and graded in Photoshop. Two things carried the image: the depth in the stonework, and a specific afternoon light. We staged the street with period-correct context, the black cab, the red bus, a Porsche at the curb, so the address reads as lived-in rather than an empty CGI plate.

This is exterior, context-led architectural visualisation, the work that sits alongside our interior CGI and virtual tours.

What does exterior CGI of a listed London building involve?

Survey first, art second. For this Grosvenor Place project with Savills, the existing fabric was captured by laser scanning before modelling began, so the limestone facade in the renders matches the building, cornice by cornice. Eight exterior views over 30 days with two revision rounds is a slower cadence than new-build work, and the time goes exactly where you would expect: weathered stone, believable reflections and the fall of London light on a facade people walk past every day and will notice if it lies.