Architectural Visualization
Turn blueprints into pre-sold properties. We create photorealistic exterior CGI that helps developers secure planning pe...
Grosvenor Place: Belgravia's Crown Jewel
High-fidelity exterior rendering for Savills in London's most prestigious district.
Savills: Grosvenor Place
We produced photorealistic exterior visuals for a landmark building in Belgravia, London. By combining Matterport survey data with artistic lighting, we highlighted the fusion of classical architectural grandeur and modern luxury living.
Software
3ds Max, V-Ray, Matterport, Photoshop
Year
2021
Location
London, UK
Timeline
6 weeks
About This Project
Project Overview
Belgravia represents the pinnacle of London real estate. For Grosvenor Place, Savills required imagery that conveyed not just the architecture, but the lifestyle associated with the address. We transformed technical drawings and survey data into emotive 3D art, capturing the interplay between the building's historic limestone facade and the contemporary energy of the street level.
The brief
Belgravia, rendered as a lifestyle not just a building
For Grosvenor Place, Savills needed imagery that sold the address and the lifestyle, not only the architecture. Belgravia sets a high bar, so we turned technical drawings and survey data into emotive 3D art that held the historic limestone facade against the energy of the street.
The work ran 6 weeks in 3ds Max and V-Ray, checked against survey for 100% accuracy and rendered at 8K, on an asset valued at over 50 million pounds. The detail in the stonework and the feel of a specific afternoon light were the things that mattered.
This is exterior and context-led architectural visualization, the work that sits alongside our office and interior CGI.
Exterior Details
Close-ups of the classical stonework and the atmospheric street context.
Key Metrics
Project Results
6
Weeks Production
100%
Survey Accuracy
50£
Million+ Asset Value
8k
Render Resolution
"The level of detail in the stonework is exceptional. You managed to capture the exact feeling of a sunny afternoon in Belgravia. The addition of the Porsche was a masterstroke that perfectly framed the lifestyle we are selling."
Restoration Visualization
Production Pipeline
Our workflow for heritage buildings prioritizes accuracy. We layer atmospheric storytelling on top of precise survey data to create emotional resonance.
Frequently Asked Questions
We use laser scanning or photogrammetry (like Matterport) to capture the existing geometry, ensuring every cornice and column is modeled to millimeter precision.
Real estate is about selling a dream. Props like luxury cars or specific fashion choices in the entourage help the viewer identify with the lifestyle the property offers.
For complex heritage sites like Grosvenor Place, expect a 4-6 week timeline. This allows for detailed modeling of classical elements and multiple rounds of lighting refinement.
We often use 'Golden Hour' or bright directional sunlight. This casts long shadows that highlight the depth and relief of the architectural detailing.
Yes. This is called 'photomontage'. We can render the renovated building and composite it seamlessly into a photograph of the existing street.
Yes. We create Verified Views (AVR) that are legally accurate for submission to local councils, proving the visual impact of the development.
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