360 Virtual Tours
A CGI 360 virtual tour lets someone walk through a space that does not exist yet, in a browser, on any device. Not a Mat...
The Hickman: Aldgate's Creative Heartbeat
Immersive 3D tours and rendering for Morgan Lovell's 78,000 sq ft Grade A retrofit.
Morgan Lovell: The Hickman
We collaborated with Morgan Lovell to visualize the transformation of Cityside House into 'The Hickman'. Creating a comprehensive suite of 3D renderings and interactive virtual tours, we helped market this 78,000 sq ft Grade A office space in Whitechapel before construction was complete.
Software
3ds Max, V-Ray, HTML5
Year
2020
Location
London, UK
Timeline
4 weeks
Tour The Hickman
Explore the Grade A office space and retail zones in this interactive walkthrough.
About This Project
Project Overview
Repositioning an existing asset requires a shift in perception. The Hickman (formerly Cityside House) was being transformed into a tech-forward hub. Our brief was to capture this evolution. We produced a high-fidelity digital twin that highlighted the blend of industrial heritage and modern smart-building features. These assets were critical for the leasing team to demonstrate the functional flexibility of the floor plates to prospective tenants.
The brief
Selling a repositioned building before the contractor arrived
Morgan Lovell needed to shift how people saw The Hickman, formerly Cityside House, as it was repositioned into a tech-forward hub across 78,000 square feet and 3 floors. Repositioning an existing asset is a perception problem: the leasing team had to sell an evolution that did not physically exist yet.
We produced a high-fidelity digital twin in 3ds Max and V-Ray that held the building’s industrial heritage next to its new smart-building features, delivered in 4 weeks and built to run on mobile. The assets let the leasing team show the flow of the building and the quality of the finishes long before the fit-out started.
This is the leasing use case in practice, covered in office 3D rendering for leasing, and the staged-by-category thinking behind it in Cat A vs Cat B office visualization.
Project Visuals
Exterior and interior perspectives showcasing the refurbishment quality.
Key Metrics
Project Results
78
Thousand Sq Ft
4
Weeks Production
100%
Mobile Compatible
3+
Floors Visualized
"The virtual tour brought the concept to life. It allowed us to show the flow of the building and the quality of the finishes long before the contractors had finished. A vital tool for our leasing strategy."
Large-Scale Office Visualization
Production Workflow
Managing large commercial projects requires a structured pipeline. We break down the building into zones to ensure high detail is maintained across thousands of square feet.
Frequently Asked Questions
They provide scale. It is hard to judge 78,000 sq ft from a 2D plan. A tour lets tenants understand the walking distances, sightlines, and flow of the building.
Yes. We work from the proposed architectural drawings (CAD/BIM) to create a 'future state' model, allowing you to market the finished product while it is still a construction site.
A video is passive (you watch it). A virtual tour is active (you control where you go). Tours are better for engagement as they keep the user on your website longer.
For a project like The Hickman (approx. 4 weeks), we run parallel workflows: one team models the structure while another works on furniture and lighting to speed up delivery.
Not usually. We can work entirely from drawings and photos. However, for complex renovations, a site visit or laser scan can help ensure 100% accuracy.
Yes. Our web-based tours have a 'VR Mode' compatible with standard headsets like Meta Quest, offering a fully immersive experience for client presentations.
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