Project
Exterior · London, UK
The Hickman, Aldgate: 116-point tour of 78,000 sq ft
Built for Morgan Lovell so agents could walk a tenant through three floors that were still a building site.
Overview
The Brief
Repositioning a building is a perception problem before it is a construction one: agents had to sell Cityside House as The Hickman while it still looked like the old building. We built a digital twin in 3ds Max and V-Ray that holds the industrial fabric next to the new smart-building services, and delivered it as a 360 virtual tour that runs on a phone.
01 / 06
The craft
Why extra floors cost less than people expect
Scale changes the arithmetic less than clients assume. The model is built once, so another floor adds camera positions and render time rather than a second build. That is how 78,000 sq ft over three floors came in at 28 days with the stills set alongside it. What the repositioning bought from CGI was certainty: a way to walk a tenant through a construction site and show the finish they would be signing for.
116
Camera Positions
6
Renders Delivered
28
Days Turnaround
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Drag to compare. Same scene, before and after our upgrade.
