The Hickman: Aldgate's Creative Heartbeat

Morgan Lovell needed to shift how people saw The Hickman, formerly Cityside House, as it was repositioned into a tech-forward hub across 78,000 square feet and 3 floors. Repositioning an existing asset is a perception problem: the leasing team had to sell an evolution that did not physically exist yet.

We produced a high-fidelity digital twin in 3ds Max and V-Ray that held the building's industrial heritage next to its new smart-building features, delivered in 4 weeks and built to run on mobile. The assets let the leasing team show the flow of the building and the quality of the finishes long before the fit-out started.

This is the leasing use case in practice, covered in office 3D rendering for leasing, and the staged-by-category thinking behind it in Cat A vs Cat B office visualization.

How long does a 360 virtual tour of a 78,000 sq ft office take?

Four weeks. The Hickman tour for Morgan Lovell covered the repositioned 78,000 square foot building with 116 camera positions, delivered in 28 days alongside the stills set. Scale changes the maths less than people expect: the model is built once, so extra floors add camera positions and render time, not whole new builds. What the 50 million pound repositioning bought from CGI was certainty, a way to walk tenants through three floors that were still a construction site. We produce these as part of our 360 virtual tour services.