Selling Off-Plan with a 360 CGI Virtual Tour
Selling off-plan asks a buyer to commit serious money to something they cannot see. A brochure of stills helps, but it still leaves them assembling the place in their head from separate frames. A 360 CGI virtual tour does the assembling for them. It lets a buyer walk the unbuilt flat, office or development at their own pace, understand how the rooms connect and how big they really feel, and decide with confidence months before anyone breaks ground.
That is the job, and it is built, not photographed. You cannot scan a building that does not exist, so an off-plan tour is constructed in 3D from the drawings. Done well, it is the most persuasive sales asset you can put in front of an off-plan buyer.
Why a tour beats stills off-plan
Stills sell the highlights. A tour sells the space. The difference matters most off-plan, because the buyer's real anxiety is spatial: will it actually feel as generous as the floor plan claims, how do the rooms flow, what does the view do. A still cannot answer that. Walking the space can.
A tour also qualifies buyers without a site visit, which off-plan does not have anyway. A serious buyer will spend ten minutes exploring a 360 tour, and the people who come out the other end wanting it are the ones worth a sales call. For an international buyer, that matters even more, because the tour reaches them wherever they are, in a browser, with no app and no travel.
A real example: Siro One Za'abeel, Dubai
We built precisely this for the Siro One Za'abeel project in Dubai, working with Inc Solutions. The brief went past static imagery: stakeholders needed to understand and walk the lobby while it was still a design on the drawings. We constructed the space in 3D and delivered a VR tour, in roughly four weeks, that let people stand in the room before the room existed.
That is the pattern for any off-plan scheme, whether it is a Gulf development, a London housebuilder selling flats or a regional scheme marketed to investors. Build the space once, and the tour does the convincing on repeat.
What it takes, and what it costs
The input is your drawings: Revit, AutoCAD, SketchUp, or 2D CAD and PDFs when that is all that exists. We build the 3D environment, render it photoreal in 3ds Max with Corona, and assemble a browser-based 360 tour with hotspots and your branding. A VR build is available when you want a headset experience for a sales suite.
Pricing starts from 1,500 pounds for the tour, plus 1,000 pounds per 5,000 square feet beyond the first 5,000, and the same 3D model also gives you stills and a walkthrough animation, so one build feeds the whole campaign. We send an estimate within 24 hours of seeing the plans.
One honest limit: a tour sells the space, it does not invent demand. If the scheme is priced wrong or the location is weak, no amount of CGI fixes that, and I would rather tell you so than take the work. Where the scheme is right, though, an off-plan tour is the asset that turns interest into reservations. The full service is on our 360 virtual tour page, and the difference from a Matterport scan is covered in our CGI tour vs Matterport guide.