NEOM Hub: Where Innovation Finds Its Home

The NEOM Innovation Hub in Saudi Arabia is a statement as much as an office, defined by hexagonal geometric motifs, advanced digital integrations and natural greenery. Standard architectural rendering would not carry that, so we built the 1,500 square metre space in 3ds Max and Corona Renderer with Forest Pack for the planting.

We delivered 12 static renders plus 60 seconds of animation in 28 days, balancing the futuristic hexagonal architecture against the greenery. The client's read was that the balance landed exactly as the vision intended.

It draws on both our office 3D visualization and a cinematic 3D walkthrough from the same model.

How long does a 3D walkthrough animation take to produce?

Twenty-eight days. That is what the NEOM Innovation Hub took from brief to delivery: a 1,500 square metre innovation space turned into more than 60 seconds of walkthrough animation plus 12 high-resolution stills. The film had one job, carrying the investor story for a building that did not exist yet, and the hexagonal geometry meant the camera path had to be scripted around forms a standard fly-past would flatten. It is the same process we run through our 3D walkthrough animation services: block-out pass first, materials and lighting after sign-off, and the final 4K render held for the last stretch of the schedule.