360 Virtual Tours
Turn passive viewers into active buyers. We build photorealistic, browser-based 360 environments that allow clients to e...
NEOM Hub: Where Innovation Finds Its Home
NEOM Innovation Hub
We partnered with BeRepublic Group to create a comprehensive suite of marketing visuals and a cinematic 3D walkthrough for the NEOM Innovation Hub. The project focused on translating the abstract concepts of Saudi Arabia's futuristic city into tangible, photorealistic interior environments that blend high tech infrastructure with organic comfort.
Software
3ds Max, Corona Renderer, Forest Pack, Adobe After Effects
Year
2022
Location
NEOM, Saudi Arabia
Timeline
4 weeks
Walk Through the Future
Experience the hexagonal design and biophilic interiors in motion.
About This Project
Project Overview
The NEOM Innovation Hub is more than just an office; it is a statement on the future of human potential. Located in the visionary region of Saudi Arabia, this project demanded a visualization approach that went beyond standard architectural rendering. We were tasked with breathing life into spaces characterized by hexagonal geometric motifs, advanced digital integrations, and aggressive sustainability goals. The scope included high resolution CGI stills and an immersive 3D walkthrough designed to captivate global investors.
Interior Gallery
A showcase of the lounge, high tech workspaces, and futuristic lobby designs.
Key Metrics
Project Results
1500sqm
Total Area
12
Static Renders
60+
Seconds of Animation
28
Days Delivered
"The team understood the vision immediately. The balance between the futuristic hexagonal elements and the natural greenery was perfect. These assets are already being used in our investor decks with great success."
Our Process
Technical Workflow
A look at the specific technical steps we took to manage the complex geometry and lighting of the NEOM project.
- Discovery
- Modeling
- Lighting
- Delivery
We began by analyzing the designer's brief and CAD files. The focus was on the 'functional requirements' of the workspace. We gathered reference images of high end tech offices to align on the level of glossiness for the floors and the specific opacity of the glass partitions.
Frequently Asked Questions
We required the initial CAD plans, the designer's mood board, and a brief on the specific furniture types. Understanding the 'futuristic yet sustainable' vision was key to our lighting choices.
The production timeline was 4 weeks total. Rendering the animation frames took approximately 5 days using our internal render farm, optimized by baking certain lighting elements.
Yes. We use parametric modeling tools inside 3ds Max to generate complex, repeating patterns like the NEOM ceiling grids, ensuring they remain lightweight and editable throughout the process.
It allows investors and tenants to experience the space before construction. High quality CGI reduces uncertainty and speeds up the leasing or approval process by validating design decisions early.
Yes, for this project we delivered a 3D walkthrough. We can also produce 360-degree VR tours that allow users to look around the space interactively on any device.
Costs vary based on complexity, rendering resolution, and the length of any animation. We tailor our pricing to the specific deliverables, such as the number of unique angles required.
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