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CASE STUDY 03: HOLBORN

Advantages of 3D Virtual House Tours for Commercial Spaces

Overview

Kitt Offices, an end-to-end office company that helps brands find, design, build, and manage their office spaces, faced a significant challenge: effectively marketing commercial properties to potential clients who could not visit in person. To address this, they partnered with 100CGI to implement 3D virtual house tours. These tours provided an immersive and interactive experience, showcasing properties and engaging with clients. This case study highlights the advantages and results of using 3D virtual tours for commercial spaces.

YEAR

2019

LOCATION

London, UK

TIMELINE

2 weeks

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VR Tour

Project's Goals

The primary goals for our client’s project were the creation of 3D virtual house tours and quality renders. The virtual tour had to be interactive to allow the client to explore the different spaces, such as the lounges, meeting rooms, kitchens, workspaces, and restrooms. The 360 virtual tours experience would influence potential clients to make informed decisions about the space, as everything would be captured perfectly. Our role was to ensure that every functional and aesthetic feature of the commercial space was well captured so potential clients could see what the building would look like.

Process of Creation

The tour designs aimed to showcase the commercial interior design, which is essential when marketing your space before its actual construction or completion. Commercial real estate virtual tours are a great tool when looking for clients or investors before you can even design and build. The process started with collecting all relevant information and discussing the brief in detail. With the virtual experience, our client would be in a better position to have meaningful interactions with potential clients, as they would visualize the space and offer real-time feedback. 360 virtual tours are a great way to close a sale way before the actual space is complete.

PROJECT'S GALLERY

CGI Stills

Technical Process

  • 01.
    Information Collection
    • The first process in creating a 360 tour designs is information collection. We met with the client to discuss the anticipated outcome and their ideas of the project's intended outcome. They had some pictures, which offered a great guide on the anticipated office interior design. We successfully went through the drafting and revision stages and were now ready to begin.
  • 02.
    3D Modeling
    • Choosing the appropriate tools for the 3D virtual tours is the first step toward getting the right visuals for the client. We have advanced software that allows capturing and piecing together images, which is essential for a virtual tour.
  • 03.
    Lighting and Texturing
    • The correct lighting is necessary for 3D virtual tours. We adjusted the lighting to make the space appear brighter and feel warm. For the images, we edited the shadows and worked on the reflections. For the texturing, we considered the colors and patterns that the client had mentioned. We ensured the style was modern and classic to appeal to anyone who would see the office interior design.
  • 04.
    Building the 3D Virtual Tours
    • We assembled the 360 virtual tour with V-Ray and 3D Max, which are among the best user-friendly tools. This step ensured a unified experience and easily navigable 3D tours.
  • 05.
    Realistic Views
    • The highlight of the 3D virtual house tours were the views; they were immersive, realistic, and interactive. The client could visualize the commercial office design, including the texture and the natural light dynamics. It was almost similar to a 3D walkthrough for commercial real estate.
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Final Result

The 3D virtual house tours developed for Kitt Offices successfully met their goals. These tours provided a detailed, immersive view of the commercial spaces, allowing potential clients to explore and evaluate the properties remotely. The project was completed within two weeks, exceeding client expectations and offering a powerful marketing tool that showcased the properties effectively and engagingly.