Project

Made for Oktra South so a 1,500 sq ft scheme could be argued as a finished room rather than a floor plan.
A tender room does not need to know where the desks go. It needs to know what the place will feel like on a Tuesday morning. So the set works through the scheme as rooms rather than layouts, built in 3ds Max and Corona over three weeks. That is office 3D visualization used as an argument, and this argument carried the contract.


Five strong views cost less than the value of standing out in a three-way pitch, which is why a 1,500 sq ft job benefits from CGI more than a tower does. The mechanism is not decoration. Every bidder brings a floor plan, so the one who brings the finished room moves the conversation from layout to outcome, and that is the ground a design-led bid wins on.
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