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CASE STUDY 01: LJUSTERO HOUSE

3D House Tours: Showcase for Properties Yet to Be Built

Overview

Sweco, a renowned architecture and engineering consultancy based in Sweden, faced a significant challenge in marketing their upcoming residential developments. Traditional marketing methods, such as floor plans and artist impressions, were insufficient to fully convey the potential of properties still in the planning stages. To overcome this, Sweco partnered with 100CGI to implement an innovative solution: 3D house tours. This case study explores how 3D virtual tours were used to effectively market and pre-sell these properties under development.

YEAR

2019

LOCATION

Ljusterö, Sweden

TIMELINE

4 weeks

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Project's Goals

The main goal of this project was to create a virtual house tour and interior visuals. The brief was precise and comprehensive, clearly outlining the client’s vision. The idea of the house was well communicated through mood boards and sketches. Our role was to bring this concept to life through an engaging 3d house tours. We first met with the designer and agreed to start drafting the initial designs the next day, ensuring a seamless transition from concept to visualization.

3D render of a minimalist reading nook with a leather lounge chair and abstract wall art, by 100CGI Studio."
Modern bedroom render featuring a velvet bed, wood paneling, and marble accent wall, by 100CGI Studio.

Process of Creation

One of the keys of creating 3d home tours was the color combination for each room, which gives a sense of elegance. The walls, kitchen countertops, and furniture were mostly a blend of grey and black, and these colors made the living room, dining area, and kitchen feel calm. The concept of the design was to create a minimalist home, which meant that the décor pieces were to be fewer and less distracting. The living room had minimal lighting, as a lot of light was coming from the huge windows, which were facing pine trees. This view brought harmony to the atmosphere. Most furniture pieces were more functional than decorative: a couch, wooden table, stool, beanbag chair, and a black woven carpet. The bookshelf and the large windows gave an aura of class without tampering with the minimalist style. Virtual home tours were the best to present this beauty.

PROJECT'S GALLERY

CGI Stills

Stylish home office with lounge chair
Modern home office with wooden accent wall
3D render of a minimalist reading nook with a leather lounge chair and abstract wall art, by 100CGI Studio."
Contemporary dining room render with large windows, wood floors, and modern lighting, by 100CGI Studio.
Modern living room render with wood panel walls, built-in shelving, and large windows, by 100CGI Studio.
Render of a sleek kitchen with black marble accents, wood cabinetry, and built-in appliances.
Render of a modern dining area with a large bookshelf, black marble accent wall, and natural lighting.
Render of a modern living room with a large sectional sofa, marble wall, and floor-to-ceiling windows.
Modern bedroom render featuring a velvet bed, wood paneling, and marble accent wall, by 100CGI Studio.
Render of a cozy bedroom featuring a velvet bed, wood paneling, and large windows with forest view.
Close-up render of a modern bedroom with a velvet bed, round rug, and large window, by 100CGI Studio.
Modern bedroom render with a plush bed, round rug, and large windows, by 100CGI Studio.
Modern living room render featuring a large sectional sofa, circular coffee table, and dark accents, by 100CGI Studio

Technical Process

  • 01.
    Information Collection
    • The entire process involved a comprehensive collection of necessary details. We evaluated the functional requirements, received a design brief, cad plans, and measurements to understand the client's unique goals. The thorough information collection aimed to tailor virtual house tour to our client's goals seamlessly.
  • 02.
    3D Modeling
    • We used one of the best 3D Max software to build precise 3D models which were used in interior visualizations and home virtual tour that incorporated every aspect of the space.
  • 03.
    Lighting and Texturing
    • Lighting and texturing were crucial steps in creating 3D renders. The process began with setting up light sources to define the scene's mood and enhance realism. Texturing involved applying detailed surface attributes to 3D models, such as color, bump, and specular maps, to mimic real-world materials. Together, they brought depth, realism, and visual interest, transforming basic models into images.
  • 04.
    Realistic Views
    • Realistic views in 3D renders were achieved by meticulously replicating real-world details. This included accurate lighting, textures, and shadows, which enhanced depth and dimension. Techniques like global illumination and ambient occlusion were used to simulate natural light behaviour. High-resolution textures and detailed bump maps added authenticity to surfaces.
  • 05.
    Building 3D Virtual House Tours
    • The 360 house tour was assembled using 3D Max and V-Ray, focusing on user-friendliness across various devices and easy hosting. This step was critical in presenting a unified, navigable virtual tour of houses. The choice of 3D Max allowed for intricate modeling and realistic textures, while V-Ray provided high-quality rendering with precise lighting and shading effects. By optimizing the virtual tour for various devices, the team ensured that our client could experience a seamless and immersive walkthrough, regardless of whether he was using a desktop, tablet, or smartphone.
Modern living room render featuring a large sectional sofa, circular coffee table, and dark accents, by 100CGI Studio
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Conclusion

The integration of 3D house tours into the marketing strategy for unbuilt properties proved to be a game-changer for Sweco and 100CGI. By providing a realistic and interactive experience, this virtual tour bridged the gap between traditional marketing limitations and the needs of modern buyers. The success of this approach not only enhanced buyer engagement and confidence but also significantly boosted pre-sales, demonstrating the value of embracing technological innovations in real estate marketing.