3D render of a modern house with a green facade, large windows, and a family walking on the sidewalk, by 100CGI Studio.
CASE STUDY 07: PRIVATE RESIDENCE

Exterior Rendering Images for Real Estate Developer

Overview

Saliena, a developer focused on providing a better way of life for their customers, approached us with the idea of constructing comfortable, modern houses surrounded by lush green environments. They envisioned a community where residents could enjoy both contemporary living spaces and natural beauty. To bring this vision to life, exterior rendering images were essential, capturing the harmonious blend of modern architecture and vibrant, green surroundings, thereby effectively showcasing the unique appeal and livability of their proposed development.

YEAR

2020

LOCATION

Latvia, EU

TIMELINE

2 weeks

3D render of a modern residential house with large windows, lush greenery, and a paved sidewalk, by 100CGI Studio.

Project's goals

The primary goal of this project was to create architectural visualization in collaboration with design team. The vision for the house was clearly established through the mood board and detailed sketches. Our task was to transform the vision into architectural rendering visualization.

3D render of a modern high-rise building with a reflection in a serene lake, under a dusky sky, by 100CGI Studio.
3D render of a modern home exterior with a fire pit, outdoor seating, and a woman reading to a child, by 100CGI Studio.

Process of creation

Creating an exterior rendering of a Scandinavian home began with a detailed client consultation to understand their vision, followed by a site analysis. We developed initial concepts and 3d visualizer created a 3D model using software like 3D Max, applying realistic textures and setting up natural and artificial lighting. A key aspect of creating architecture visualization was the use of color and material to give a sense of warmth and simplicity typical of Scandinavian design. The environment was enhanced with native landscaping elements. High-quality, photorealistic images were rendered using V-Ray and underwent post-processing for final touches. The architectural visualizations were reviewed with the client, adjusted as needed, and delivered as high-resolution images, ensuring a stunning and accurate representation of the design.

Process
  • 01.
    Information Collection
    • Our first step was a thorough information gathering session with the client. We collected the brief, CAD plans, and precise measurements to ensure our virtual house tour would be tailored to her specific requirements. This comprehensive data collection aimed to create a virtual representation that was both accurate and reflective to vision.
  • 02.
    3D Modeling
    • We utilized advanced 3D Max software to create precise 3D models for the interior visualizations and the virtual house tour. These models included every aspect of the house, from the overall structure down to the smallest decorative elements.
  • 03.
    Lighting and Texturing
    • This stage played a crucial role in achieving realism in our 3D architectural rendering. We set up various light sources to simulate natural lighting conditions, enhancing the visual appeal of the spaces. Texturing involved applying detailed surface attributes to the 3D models, using color, bump, and specular maps to mimic real-world materials. This process added depth and realism, transforming basic models into images.
  • 04.
    Realistic Views
    • To achieve realistic views, we meticulously replicated real-world details, focusing on accurate lighting, textures, and shadows to complete architecture visualization. Techniques such as global illumination and ambient occlusion were employed to simulate natural light behavior. High-resolution textures and detailed bump maps contributed to the authenticity of surfaces, enhancing the overall realism of the 3d rendering.
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Final Result

This 3d visualisation demonstrates that a Scandinavian house features a sleek, modern design with a striking glass facade, integrating seamlessly with its natural surroundings. The floor-to-ceiling windows provide expansive views and a strong indoor-outdoor connection.  The minimalist exterior combines light wood cladding and smooth concrete, with a warm glass entrance door. Thoughtful exterior lighting enhances the architectural beauty, making the house a glowing lantern in the landscape. The client was thrilled with exterior rendering and planned to finish 3d interior visualization with our team.