VR real estate 3D-tours for increase sales
Virtual reality tours real estate, VR-video, walks wearing VR helmets, augmented reality – there is a lot of hype around these technologies and gadgets: pilots are launched, ads are running, people are walking in virtual reality. But until now, the real estate market has not heard a single high-profile case of turning this excitement into a tool for measurable sales growth – before and after the introduction of technology. Does this mean that 3D content is useless? Or can you still successfully se it to sell your ideas? Let’s try to figure it out together with those who have already tried it.
Virtual real estate tour in the global market are a young marketing tool that has not yet become a common practice. Companies that choose VR virtual tour VR technology and 360 VR tour are not using this as an experience only. In an environment where everyone wants a working scheme, they have become innovators who believed in the new tools and implemented this mechanism into established business processes. Feedback from such companies is especially valuable. We have collected and analysed stories from representatives of several companies using virtual reality real estate tour in marketing. They all work in the real estate market, but they are distinctly different from each other.
Virtual real estate companies
- A residential developer from the UK who wants to highlight the individuality of each block of the complex. They use 2D, 3D, virtual reality property tour of the apartment on the website and in sales offices.
- The largest construction company in the field of residential real estate from Moscow use virtual reality real estate tour. Currently, apartments are being sold in seven large residential complexes.
- An American company uses 3D glasses to sell apartments. Previously, 2D and 3D tools were used to sell private homes. Now we switched to virtual tours for real estate, without glasses and helmets.