360 Virtual Tours
Turn passive viewers into active buyers. We build photorealistic, browser-based 360 environments that allow clients to e...
Mayfair Apartment: Luxury Woven Into Every Detail
Mayfair Apartment VR
A definitive look at digitizing luxury real estate. We partnered with JPW.London to create a fully immersive 3D virtual tour of a Mayfair residence. Using advanced rendering, we delivered a tool that accelerates sales and streamlines construction planning by allowing remote exploration.
Software
3ds Max, V-Ray
Year
2023
Location
London, UK
Timeline
8 weeks
Apartment Tour
Experience the luxury Mayfair apartment
About This Project
Project Overview
This case study explores the creation of a hyper-realistic 3D virtual tour for a luxury apartment in Mayfair, London. Commissioned by JPW.London, the project demanded a fusion of technical precision and artistic flair. Our team utilized 3ds Max and V-Ray to construct a digital twin that serves dual purposes: a robust design verification tool for architects and an emotive sales platform for real estate agents. The result is a seamless digital experience that transcends traditional photography.
Project Gallery
Explore the visual details of this project
Key Metrics
Project Results
8
Weeks Timeline
15+
Photoreal Renders
360deg
Virtual Views
100%
Client Satisfaction
"The virtual tour has been a game-changer for our presentations. Clients are amazed by the realism, especially the lighting and textures. It allowed us to lock in design decisions much faster than usual. Truly a top-tier delivery."
Our Process
Technical Workflow
We employ a structured pipeline integrating precision laser scanning with photorealistic rendering engines. This ensures every millimeter of the digital twin matches the physical or designed reality.
- Discovery
- Modeling
- Lighting
- Delivery
We commence with deep data ingestion. Receiving CAD drawings and mood boards from JPW.London allowed us to understand the design intent. We conducted a site survey using laser scanning to capture the exact dimensions of the existing structure. This phase is crucial for aligning the digital camera focal lengths and perspectives with the actual human experience of the space. We also established a material library early, approving digital swatches for woods and fabrics to match physical samples.
Frequently Asked Questions
For high-end results, we combine Autodesk 3ds Max for modeling with V-Ray for rendering. This duo allows for superior light calculation and material depth compared to real-time game engines, ensuring the virtual tour looks indistinguishable from a photo.
A 3D virtual tour is interactive, allowing the user to move freely and control their view, whereas a 360 video is a passive linear experience. Our tours allow potential buyers to stop, look around, and explore the property at their own pace and direction.
Absolutely. Our web-based players are WebVR compatible. Users with headsets like the Meta Quest can step inside the apartment for a fully immersive 1:1 scale experience, providing a powerful sense of presence that standard screens cannot replicate.
The entire production spanned 8 weeks. This included 2 weeks for data collection and modeling, 3 weeks for texturing and lighting setup, and 3 weeks for rendering, post-production, and creating the interactive web interface for the final delivery.
We model custom furniture from scratch using reference photos and dimension specs. We sculpt organic shapes like sofa cushions to show wrinkles and weight, and use PBR materials to simulate the exact weave of fabrics, ensuring absolute authenticity.
Lighting dictates mood and realism. Poor lighting makes renders look flat and 'fake'. We simulate accurate bounce light and color temperature to create an emotional response and highlight architectural form.
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