Interactive Store: Step Inside the Future of Retail
Concept: The Digital Flagship
We built a fully interactive 3D retail environment to demonstrate the future of e-commerce. This virtual flagship store allows users to explore products in 360 degrees, bringing the tactile feeling of physical shopping to the digital screen without needing VR headsets.
Software
3ds Max, WebGL, Custom
Year
2025
Location
Global / Cloud
Timeline
6 weeks
Store Experience
Walk through the virtual retail space
About This Project
Project Overview
Traditional e-commerce grids are efficient but emotionally flat. We aimed to bridge the gap between visiting a physical showroom and scrolling a website. This case study explores how high-fidelity 3D rendering and interactive web technologies merge to create a 'phygital' shopping journey. The goal was simple: keep users on the site longer and give them the confidence to buy high-ticket items online.
