360 Virtual Tours

Turn passive viewers into active buyers. We build photorealistic, browser-based 360 environments that allow clients to explore unbuilt properties, visualize design options, and make confident decisions remotely. No plugins required, VR-ready, and fully interactive.

3D visualization of Clerkenwell office with terrazzo floors and geometric lighting

Immersive Digital Experience

Static renders only tell half the story. To close pre-sales and secure high-value leases, your prospects need to understand scale, flow, and spatial relationships. Our 360 Virtual Tours bridge the gap between architectural drawings and reality. We create a 24/7 open house that qualifies leads instantly, reduces the logistics of physical site visits, and empowers investors to inspect every corner of a project before breaking ground.

Scope: Full production of seamless 360-degree environments, including 3D modeling, photorealistic texturing, lighting setup, and interactive coding.

Methodology: We combine high-end architectural visualization techniques with game-engine logic. This ensures that while the visual fidelity rivals a static photograph, the user agency mimics a physical walkthrough.

Why Choose Us

Key Benefits

Global Reach

Sell property to international investors without requiring them to travel. Eliminate geographical friction in your sales cycle.

Engagement Time

Interactive content increases user dwell time by up to 300% compared to static galleries, signaling higher intent to search engines.

Transparency & Trust

Give buyers full control to look where they want. This transparency builds confidence and accelerates decision-making.

Multi-Device Ready

Our tours are built on WebGL/HTML5 standards, ensuring they work flawlessly on desktops, tablets, mobiles, and VR headsets.

How We Work

Our Process

01

1. Strategy & Data Ingestion

We review your CAD/Revit files and determine the optimal navigation path (hotspots) to highlight key selling points.

02

2. Geometry & Greyboxing

Building the 3D volume. We establish the camera positions early to ensure the angles capture the best perspective of the space.

03

3. Material & Lighting

The 'polishing' phase. We apply photorealistic textures and bake complex lighting scenarios (day/night) to create atmosphere.

04

4. UI & Interactivity

Coding the interface. We add navigation hotspots, information pop-ups, embedded videos, and floor plan maps.

05

5. Optimization & Launch

Compressing assets for web speed without losing visual quality, followed by final link delivery for your site.

Learn More

Full Details

Creating a compelling 360 Virtual Tour requires a shift in mindset from static composition to spatial storytelling. In traditional rendering, we hide the 'messy' corners; in a 360 tour, there is nowhere to hide. Our approach focuses on total scene completeness and user experience (UX) design.

Spatial Narrative

We do not simply place cameras in the center of a room. We strategically position viewports to guide the user naturally through the property. Key sightlines are preserved to ensure that every click forward presents a pleasing composition. This 'guided freedom' allows users to explore at their own pace while subtly directing them toward your property's unique selling points, such as a panoramic view or a custom kitchen island.

Lighting & Atmosphere

Lighting in VR requires a different technical approach than still images. We utilize high-resolution HDR light maps to ensure consistent illumination across all viewing angles. We can also produce 'multi-state' tours, allowing the user to toggle between a bright, airy daylight setting and a warm, cozy evening ambiance with a single click. This emotional versatility is a powerful tool for helping potential buyers visualize living in the space.

The Technical Backbone

We prioritize the 'lightweight' nature of the final product. A beautiful tour is useless if it takes a minute to load on a client's smartphone via 4G. We employ advanced texture compression and smart loading algorithms (loading the visible field of view first) to ensure immediate interactivity. This technical rigor ensures your marketing assets perform equally well on a high-end boardroom display and a commuter's mobile device.

Common Questions

FAQ

How does a CGI 360 tour differ from a Matterport scan?

Matterport requires an existing physical building to scan. Our CGI tours are built from floor plans, meaning we can visualize properties that are still in construction or mere concepts, allowing you to sell months before completion.

Can these tours be viewed in Virtual Reality headsets?+
Do users need to download an app to view the tour?+
What files do you need to start the project?+
Can we add our branding and logo to the interface?+
How long does it take to produce a 360 virtual tour?+

Ready to Get Started?

Let's discuss your project and see how our 360 virtual tours service can help bring your vision to life.