What a CGI Virtual Tour Costs in the UK

Ask what a virtual tour costs and the first thing to sort out is which kind you mean, because the two get quoted in completely different ranges. A Matterport scan of an existing space is cheap, often a few hundred pounds, because someone walks a camera through a real room. A CGI virtual tour of an unbuilt space is built from scratch in 3D, so it costs more and does a different job. This is about the second kind, the one that shows a space before it exists.

Here is our actual model, not a vague range. A CGI 360 tour starts from 1,500 pounds, which covers the build and the first 5,000 square feet, then adds 1,000 pounds for every further 5,000 square feet. A small flat or a single suite sits near the base; a large development scales up by floor area. You can run it yourself on our price list, and we send an estimate within 24 hours of seeing your plans.

Why a CGI tour is not a scan price

That gap between a few hundred pounds and a few thousand confuses people, so it is worth explaining. A Matterport scan captures a room that already exists; that building did the hard work. A CGI tour has to build that building first, in 3D, from drawings: model the geometry, apply real materials, light it, render it photoreal, then assemble it into a navigable 360 experience. You are paying for construction, not capture.

That is also why a CGI tour can do what a scan cannot, show an unbuilt space, which is the entire reason to commission one. If your space already exists and looks the way you want, do not pay CGI prices; scan it. The difference is covered in our CGI tour vs Matterport guide.

What scales the price

Three things move the number, in order of impact.

Floor area is the main driver, hence the per-5,000-square-feet step. Bigger space means more to model, light and render. Complexity is next: a richly detailed lobby or a heavily propped suite costs more than a simple open floor, because the detail is built by hand. And interactivity adds to it: a basic 360 walk is one thing, a tour with custom hotspots, embedded media, branded UI or a VR build is more work on top of the 3D.

What should not inflate the quote is the rest of your asset set. That same 3D model we build for the tour also produces photoreal stills and a walkthrough animation, so commissioning them together is far cheaper than buying each as a separate build. Paying three times to model the same space is a sign of menu pricing.

What to budget, realistically

For a single off-plan flat or a suite, budget around the 1,500 pound base. For a multi-floor development or a large commercial space, expect it to climb with the area on the per-5,000-square-feet model. As a real reference, the Siro One Za'abeel VR tour in Dubai was a roughly four-week build, which gives a sense of the scope behind a serious tour.

I will be blunt: cheap is rarely the goal with a CGI tour. Its whole value is that the unbuilt space looks convincing, and a thin, underbuilt tour undermines the sale it was meant to make. Budget for it to be good, or spend the money on a few strong stills instead. The full pricing model sits on our price list, and the service on our 360 virtual tour page.